It depends on a particular’s needs and the type of industry. The trend is that the origin of the search is rapidly changing from web to mobile. Hence, consider the following
- Have a mobile responsive website.
- SEO works better for a website so, even to acquire the mobile customers, it is better to create web presence.
- Mobile application creates better stickiness with customers through notifications and personalization. So, if budget permits, go for it. There are various ways to develop mobile applications in a low budget now like Online development through MEAPs, Cross platform and native. The cost of development and maintenance though varies in each approach and everything has its pros and cons which is a different discussion altogether.
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